P5(c) Applying Visual Effects and Transitions

Meaning & Purpose : In this section, I will show how I apply different video transition & editing method to achieve different meaning to each scene.

Fast Editing 

As I found a very excellent music sound track online. The music was very bold, tight and fast. To follow the music, most of the video I had used fast cutting effect. Between each frame, there is a black screen in it and the each footage only last for half a second. Combine the music and the video, it carry out a fast, tight editing.

This editing method can carry out a time travel effect to audience. As there are four different scenes in just a second of time. It briefly explain what the actor had done over certain of time in just a second of video. As a result, I doesn't need a long length of video to explain how the storyline build up and make the advertisement video less attractive and exciting.

Dissolve effect 

Between this two footage, I had used a 5 second long additive dissolve transition. The first part of the video is about boxing and the second part is about working out in the gym room. I had pick a Additive dissolve effect and place it at the end of the first video. Extend the effect for nearly 5 second. Double click the effect bar and able to change the rate of  dissolve to form different effect. I had used 20.7% at the first and 88.3% at the second. 

The result of the dissolve effect work perfectly, the long dissolve have a long time travel effect to audience. It builds up an atmosphere to audience that the actor had came a long way to them.

Making good use of the dissolve effect could carry out different result. In this section, the first part of the video is working out at the gym room and the second part is boxing. However I have place a additive dissolve effect at the end of the first video and there is no connection between first and second video. The result is the footage getting dimmer gently > completely black out and bring on to the second part of the video. This technique of editing is also combine with the background music to improve the result.  All the dissolve effect can create a time travel atmosphere to audience. The video only last for 99 second, audience can still experience the whole training process with Bosco through the video.

Adding Words

At the end of the video, I decided to add a slogan and a company logo on top of the footage which represent the company for this advertisement. The slogan I decided to use " Power Gets You Further". Too add typing to the video, first go to "Title". Then set the width and height which match the size of the graphic. Rename the folder as Power.

Once every setting is been adjust, press ok.

The "T" tools I had chosen is the word typing tools. Once I am on the tool, I will be able to type the slogan on top of the video section.

                   

                   
There are lots of different options to choose the style of the text. Colour & gradient changing is also available in the  text box. For my slogan ,I had used the Lithos Pro Light Gold 28 style. I think the colour and style they had offered match the style of the advertisement and the colour of the company logo.

Repeat the similar process to get all the 2 remain slogan done. All the words style of the slogan are all the same. The colour of the slogan are follow the colour of the logo, they are grey, yellow and dark red.

 For the logo of the company, I had created it through photoshop. Then export the image into JPEG format which allow me to import into premiere pro. Once it is exported, saved the JPEG into the shortlist folder where all the renamed all videos are saved. Finally import the JPEG into the film through Premiere Pro.

At the end of the video, I had use a over lapped voice to end the video. After I had recored the speech, I had then converted to MP3 file format and export into Premiere Pro. To ensure the volume is loud and everyone can hear it. I had increase the volume by increase the level of dB. I had increased from 0dB to 6dB, which is now louder than before and easier to listen.