Meaning & Purpose : In this section, I will demonstrate my initial concept idea of my filming project.
Title :
Power, Gets You Further
Medium :
It is a sports drink advertisement, it will appears on TV or Online Streaming Platform.
Running Time :
The length of the advertisement will be less than 100 seconds.
Character :
In the advertisement, there will be 1 athlete & 1 coach appear.
Target Audience :
The ideal target audience will be teenager, mid age adult and people who love sports.
At the beginning stage, I planned to do an advertisement of electronic product (Smartphone). However it requires a very good condition mobile phone to do both photo and video shooting. Buying a new phone can costs a lot, therefore I abandoned this idea and do a sport drinks advert. It is much easier for me to do the filming and more importantly, it doesn't cost a fortune to do the filming.
The idea now I am doing is a sports drinks advertisement. There will be an athlete doing range of workout exercise, such as bench press, squad & boxing etc. My ideal location for filming will be sports hall inside the Kent College campus. Time and area is so much easier for me to control.
The key item in the whole movie will be the bottle of the sports drinks. The drink will be appear at the end of the movie which must strongly show the performance difference before and after drinking. Slogan must also include in the the advertisement.
Below is a montage example from a movie
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