Genre :
Meaning & Purpose : In this section, I will list out all the related information about my advertisement.
The genre of the video will be a sports advertisement.
Production title :
- The product is call Power, Get You Further.
Product & Medium :
- The product of the advertisement is a sports drinks
- The advertisement appears on online streaming platform & TV.
- The video will be in HDV 1080p format. 25 frames per second to carry out the best quality.
Target Audience :
-The target audience will be mainly teenagers and people who love sports. They are the main group of people who are interest and pay more attention to sports. As my product will be a sports drink, the costs of it will not be too expensive, majority of our target audience (social group : D, C1, C2 & B) will easily able to afford to buy it.
Actor :
Bosco will be the main character in the whole advertisement. His main act in the film will only be working out. A long side Abdullah will bee helping him training and spot him in the gym room to ensure all the filming is under safety control.
Location :
Squash centre, Gym Room, Astro will be the main area to film for my footage. All the locations will be best filming at night time as less people around it.
Synopsis :
At the beginning of the advertisement, athlete (Bosco) and coach (Abdullah) will enter into the gym room. The coach will then start writing list of workout exercise to do. Athlete will then follow and start doing range of exercise (boxing , jogging , weight work out).
At the end, he is so tired and fell on the floor. Coach gives him a drink to refill himself. Once Bosco drinks it, he feels recharge again and able to keep jogging.
The finish scene will be the athlete keep jogging in a blurred scene, slogan and overlap voice will then appear. In the advertisement, more than 50% of the footage will be in montage. There isn't a heavy story link between each scene.
Audio :
The music soundtrack I will be using called Mad Mad. It is an electronic, rock and heavy metal music. The fast melody will be suitable to be use in the advertisement.
Editting :
- The editing will be a quick fast edit, as lots of montage video will be use in the video. Each shot will be last between 1 - 5 second.
- Ending : Bosco will drink the sports drinks. Once he finished, he will be running again.
Camera Technique :
- Horizontal view & low camera angle will be mainly used to shoot the video.
- Camera Movement : Pan , Tilt , Zoom will be mainly be use in the film.
Lighting :
- Medium to low key light will be mainly be used to shoot the video. The dim background would give an impression of fear and powerful to audience.
Running Time :
- The advertisement will be perfect roughly between 80s to 100s. Too short will be lack of coherence between each scene. Too long might cause audience lost their interest to watch it.
Key Scene :
1) One of the key scenes will be the actor (Bosco) doing different physical training, running, boxing, gym workout. As this is the sports drink advertisement, it is important to show range of sports movement in it. It helps audience to quickly identify what kind of content contain in this video.
2) The second key scene will be the actor ( Bosco ) drinking the sports drink after he did lots of physical training. He feels recharge and powerful again once he drinks the sports drink. The scene will definitely attract audience attention.
3) Finally, the key scene of the video will be the slogan and voice over. It gives a clear brand name to audience who are watching. It helps promoting the company brand and the product to audience.
Props :
- Only sports kits will be used in the advertisement as it is a sport advertisement.
- Equipment such as dumbbell, weight , boxing gloves are also require in the advertisement.
Props
As the advertisement is a related to sports. Only sports kits will be the only clothing that be require to be use in the advertisement. Actor have to wear sport related dressing to carry the atmosphere for the film.
Boxing will be definitely appear in the video. Using the right equipment is very important, therefore the actor will be wearing boxing gloves while he was practising. An martial art expert will be around while filming to ensure all the act are follow to the safety advise.
The barbell will be only used in the gym room while he was working out. All the exercise will be instructed under professional to ensure everything is running safely.
The most important equipment is the sports drink. It is the main idea of the whole advertisement.
This drink will only be appear at the end of the video.
The water spray bottle will be also be use while filming. It can be spray on the actor to pretend sweat after load of workout exercise.
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